The internet is enabling conversations among human beings that were simply not possible in the era of mass media 

The Cluetrain Manifesto


Convergence is a term used to describe the tendency for different systems to evolve towards similar ends. Henry Jenkins, in his 2001 article Convergence? I Diverge, identifies five distinct ways in which convergence has occurred:

  • Technological convergence
  • Economic convergence
  • Social or organic convergence
  • New forms of cultural creativity
  • Global convergence as two-way cultural traffic leading to cultural hybridity

As we race towards an ever more converged ecology, the separate treatment of what are now becoming inter-related disciplines is increasingly difficult to be sustain. Interdisciplinarity, a constant throughout the Creative Technologies (CT) programme, provides a model for treating issues which are too complex to be adequately addressed by a single discipline. The multi-dimensional architectures typical of contemporary digital systems and experiences demand that future professionals possess a diverse range of high-level technical skills, coupled with creative enquiry and strong aesthetic values. In short, art and code.

Paraphrasing Dewdney and Ride, we must re-order the toolbox, recast the separate tools of analogue media into a common digital matrix which will allow sound, image and text to be captured, encoded, edited and output using the same apparatus.